Archives for posts with tag: tracking

This week I attended an interesting workshop on online tracking in Brussels. Up until recently, online tracking of users was restricted to single devices. But users increasingly use mobile devices (sometimes owning both a smartphone and a tablet), and use apps instead of browsers to access the internet. This makes it harder for websites to recognise returning visitors. Cross device tracking aims to solve this problem. Its goal is to determine that a cellphone, work computer, home computer or tablet are linked and belong to the same person. I tried to think of ways one could achieve this in practice, and this is what I came up with.

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Sinds 5 juni 2012 is de zogenaamde cookiewet in Nederland van kracht. Deze vereist dat websites hun bezoekers informeren over het gebruik van cookies, en voor het plaatsen van deze cookies expliciet toestemming vragen. Er is nog steeds veel discussie over deze wet. Hij wordt op verschillende wijze geïnterpreteerd en dus geïmplementeerd. Onduidelijk is hoe je gebruikers adequaat informeert, hoe je expliciet toestemming geeft, en hoe je die toestemming vervolgens opslaat. Dit leidt tot verwarring bij gebruikers. Nog steeds hebben veel websites hun cookies niet op orde.

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This month, Google and Mozilla announced extensions for their browsers (Chrome and Firefox, respectively) that will allow users to indicate that they do not wish to be tracked by websites and behavioural advertising networks. Microsoft announced a similar effort late last year. But how effective are these methods, really?

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