Privacy is often seen as a barrier to innovation. It’s seen as something one has to comply to, instead of as an opportunity to create new business. It wasn’t that long ago that security was viewed the same way: security measures were just considered a nuisance that made it impossible to get your job done efficiently. Companies were reluctant to invest in proper security. Nowadays, security is seen more and more as an enabler. Without proper security, Internet banking and e-commerce are simply impossible, while both create a steady revenue, either by cutting operation cost or by increasing sales. Seen in this light, investing in security is a no-brainer.

The question is: can we see privacy protection as an enabler too? What kind of business will become possible if proper privacy protection is possible? Or, turning the question around: what kind of business opportunities fail to materialise because of privacy problems. I think there are several.

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